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There is an increasing consumer demand for high bit-depth 4:4:4 HD video data playback due to its superior perceptual visual quality compared with standard 8-bit subsampled 4:2:0 video data. Due to vast file sizes and associated bitrates, it is desirable to compress raw high bit-depth 4:4:4 HD video sequences as much as possible without incurring a discernible decrease in visual quality. In this paper, we propose a Coding Block (CB)-level perceptual video coding technique for HEVC named Full Color Perceptual Quantization (FCPQ).