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AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING

Abstract: 

Reliably predicting where people look in images and videos remains challenging and requires substantial eye-tracking data to be collected and analysed for various applications. In this paper, we present an eye-tracking study where twenty-eight participants viewed forty still scenes of video advertising. First, we analyse human attentional behaviour based on gaze data. Then, we evaluate to what extent a machine – saliency model – can predict human behaviour. Experimental results show that there is a significant gap between human and machine in visual saliency. The resulting eye-tracking data would benefit the development of saliency models for video advertising or other relevant applications. The eye-tracking data are made publicly available to the research community.

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Paper Details

Authors:
Hantao Liu
Submitted On:
10 September 2019 - 10:48pm
Short Link:
Type:
Poster
Event:
Presenter's Name:
Lucie Lévêque
Paper Code:
1540
Document Year:
2019
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Document Files

Adverts poster.pdf

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[1] Hantao Liu, "AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING", IEEE SigPort, 2019. [Online]. Available: http://sigport.org/4583. Accessed: Sep. 15, 2019.
@article{4583-19,
url = {http://sigport.org/4583},
author = {Hantao Liu },
publisher = {IEEE SigPort},
title = {AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING},
year = {2019} }
TY - EJOUR
T1 - AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING
AU - Hantao Liu
PY - 2019
PB - IEEE SigPort
UR - http://sigport.org/4583
ER -
Hantao Liu. (2019). AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING. IEEE SigPort. http://sigport.org/4583
Hantao Liu, 2019. AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING. Available at: http://sigport.org/4583.
Hantao Liu. (2019). "AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING." Web.
1. Hantao Liu. AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING [Internet]. IEEE SigPort; 2019. Available from : http://sigport.org/4583